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For Le Tanneur, France is an inexhaustible source of craftsmanship that is passed down and complemented. In our opinion, their beauty lies in the gestures of those who work daily to make France shine.
Throughout our history, we have collaborated with some of these people, men and women, whom we wanted to honor in this article dedicated to our country and its hidden beauties
Architect, artistic director and photographer, Pierre-Louis Leclercq has a discerning eye.
He is sensitive to the beauty of materials, light, as well as the harmony of forms. And above all, he takes the time to admire them, whereas others easily breeze by. He accompanied us during a photo shoot for the launch of our Madeleine line.
Pierre-Louis Leclercq - I am an architect, but I am also consulted as an artistic director and photographer. I bring my perspective to the creations or services of various fashion houses. I cannot define myself with a single hat. I would say that I am more simply a creative.
I really enjoy documenting the city and its atmospheres through a very frontal view and aesthetic. I can't take photos if there is no symmetry, if it’s not framed. You could say that it’s my architectural training that I transcribe into my photos.
For me, France is the diversity of landscapes between the north, the south, the east, and the west. In three hours between Paris and Marseille, you change countries three times. There are social, cultural, aesthetic differences, and this is reflected in the craftsmanship. There is already an impressive number just in architecture.
And this enormous diversity of skills accessible in a very short time. I could not anchor my profession geographically, today I work a lot around the Mediterranean, but that could change tomorrow.
There is above all the work on materiality. The raw aspect of a raw material that must evolve. Like a building, leather is an object that is meant to evolve, to transform over time. It acquires a patina. A good leather jacket has worn skin. It’s the same for a stone or the paint on an old car. It is time, the wrinkles, that give a piece its charm. A bit unlike plastic, which we quickly forget.
The Madeleine has a very simple, very timeless shape. It is not an expected piece that follows trend codes. Through this line, we perceive Le Tanneur as an established and solid brand, which reflects French craftsmanship well. There are also rather pure materials and colors: white, taupe, beige, it didn't go in all directions and it suited the Camargue and its very dry landscape and this motel in the middle of nowhere, for a really interesting revival of 70s France.
There are two that are diametrically opposed, Finistère and Marseille. Today rather Marseille, which is in full vitality after a long period of silence. I like observing these social, summer changes, many things that are moving and it’s quite pleasant to see this city waking up again after all these months. It’s a bit of the magic of port cities that never die and constantly renew themselves, maintaining real social diversity without ever falling into the seaside or too formal. It is still a city where there is a bit of mess in France and it is pleasant. Finistère is much rawer, changing weather, nature moves a lot. There is a lot of wind. It is not very touristy, you almost feel like in another country, like in Ireland.
