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Antoine Ricardou is the founder of Be-poles, a design studio based in Paris and New York.
Passionate about beautiful stories, it’s the creative mind behind the new concept of our boutique inaugurated in June on rue Caumartin.
While we await the metamorphosis of our other stores in the image of our first Parisian location, we met with the head of this truly creative studio.
For me, it is a French leather goods brand that has traversed the twentieth century while preserving incredible leatherworking
expertise! And above all, I see in Le Tanneur a deeply French art of living, that of family homes that live to the rhythm of the generations that inhabit them.
We started our collaboration with the Le Tanneur teams several years ago and together imagined the new store concept, La Maison.
We drew on the brand's incredible history and heritage in designing the new store concept, from sourcing objects and recommending outfits
to even working on the brand's sound and olfactory identity.
In the store concept, we worked on the envelope with modules that allow the presentation of products while creating a rhythm and staging that embodies the French spirit and the universe of Le Tanneur's master leatherworker.
We also imagined central modules with references to the booksellers along the Seine because this was also a way to embody a French art of living and a brand that loves to tell stories, a rather literary brand after all.
Moreover, in the central table, we imagined stagings that incorporate strong elements from the brand's history and allow customers to better understand the leatherworking expertise. In terms of materials, we opted for warm materials like wood and a terrazzo floor that delimits the space, with specks of blue and green as a nod to Le Tanneur's signature blue.
Women Collection
Men collection
